Guides
Guides for solo ASO work
Six practical guides on the mechanics of App Store optimization, written for one person doing ASO alongside everything else, not a marketing team with a dedicated headcount for it.
ASO for Solo Developers Who Don't Have Time for ASO
A realistic ASO routine for one person shipping and marketing an app alone, built around an hour a week, not a full-time job.
Can an AI Agent Actually Do Your ASO?
What an AI agent can and can't safely do to your App Store listing today, and why “approve before it ships” matters more than “fully automatic.”
App Store Keyword Difficulty, Explained
What a difficulty score is actually measuring, why two tools disagree on the same keyword, and how to use it without over-trusting it.
How the iOS Keywords Field Actually Works
The 100-character field is the single highest-leverage piece of App Store metadata, and most of it is spent on mistakes. Here's the mechanics.
How Many Keywords Should You Actually Track?
More tracked keywords isn't more ASO. A rule of thumb for how many keywords a one-app, two-app or ten-app portfolio actually needs.
Mining App Store Reviews for Keyword Ideas
Your customers already wrote your best keyword research, in their own words, in your review section. Here's how to read it properly.