The best Appfigures alternatives for indie developers
Appfigures is a genuinely useful bundle of app analytics and ASO, but its entry Connect tier only tracks 25 keywords; real day-to-day keyword work starts at Monitor, $44.99/mo. If you don't need the revenue and download analytics bundled in, here's what covers ASO alone for less.
If you specifically need ASO, not bundled revenue and download analytics, ASOHawk (free to start, $9/mo for 10 apps and 100 keywords each) or ASOMobile (also free to start, scaling into larger paid tiers) both cover more real keyword tracking for less than Appfigures' $44.99/mo Monitor tier. Neither bundles revenue analytics the way Appfigures does. (Disclosure: we built ASOHawk.)
Appfigures started as an app-analytics dashboard, tracking downloads, revenue and reviews across the App Store and Google Play, and added ASO on top. That's a genuine strength if you want both in one place. It also means its ASO-specific tiers are thinner than a dedicated ASO tool's: the $9.99/mo Connect tier only tracks 25 keywords, and meaningful keyword coverage doesn't start until Monitor at $44.99/mo for 100 keywords.
If revenue and download analytics aren't the point, here's what covers keyword tracking for less.
| Tool | Starting price | Keywords | Apps | Free tier |
|---|---|---|---|---|
| Appfigures | $9.99/mo | 25 | 5 (+$1.99/app) | Limited |
| ASOHawk | Free | 30–300 | 2–30 | Yes |
| ASOMobile | Free | 20–6,000 | 2–100 | Yes |
| Asodesk | $47/mo | 700 | 2 | No |
Why these three
ASOHawk, for AI-agent-run keyword tracking without the analytics bundle
ASOHawk's free plan covers 30 keywords across 2 apps with no card, more than double Appfigures' 25-keyword Connect tier, and $0 instead of $9.99/mo. It doesn't track revenue or downloads, only ASO. Disclosure: we built it. Full write-up in the main ranking →
ASOMobile, for another genuinely free entry point
ASOMobile's free plan covers 20 keywords and 2 apps, with paid tiers scaling to 6,000 keywords and 100 apps if you outgrow it, all without Appfigures' per-app add-on fee. Full write-up in the main ranking →
Asodesk, for deeper per-app keyword coverage
Asodesk's $47/mo entry tier tracks 700 keywords on 2 apps, far more per app than Appfigures' Monitor tier at a similar price point, if you want depth on a small number of apps rather than analytics breadth. Full write-up in the main ranking →
Frequently asked questions
What's the main reason developers look for an Appfigures alternative?+
Usually the keyword limits: the entry $9.99/mo Connect tier only tracks 25 keywords, and real keyword-tracking coverage doesn't start until Monitor at $44.99/mo for 100 keywords.
Is there a free alternative to Appfigures for ASO specifically?+
Yes. ASOHawk and ASOMobile both have permanent free tiers requiring no credit card, covering 30 and 20 keywords respectively, more than Appfigures' paid entry tier, for $0.
Does Appfigures charge extra for more apps?+
Yes, $1.99/mo per app beyond the 5 included on every tier, which adds up for a larger portfolio.
What does Appfigures do that a dedicated ASO tool doesn't?+
It bundles App Store and Google Play revenue, download and review analytics in the same dashboard as keyword tracking, useful if you want both in one place rather than two separate tools.